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It was born as a full-fledged professional sports brand in Germany in 1948, starting with soccer shoes under the name ‘PUMA’. "FOREVER FASTER"--Our mission is to become the world's fastest sports brand through bravery, confidence, steadfastness and fun. We have continuously worked to evolve sports and further expand sports into the fashion field. As a brand, Puma seeks to strengthen its 'identity' and take center stage, while also moving forward as a global sports brand that offers a 'trendy lifestyle' with the flexibility to quickly adapt to changes.